As hip-hop prepares to celebrate its 48th anniversary next month, the genre has reached heights that its founding fathers perhaps never thought possible. The influx of artists seeking to gain recognition for their rhymes is no longer enough to stand out from the competition these days. 2021 XXL First-year student Pink RubyHer voice set her apart from most newcomers to rap in her league. While her liberating lyrics of sex, power and boss moves have become fodder for social media legends and the TikTok ensemble, this is how Rubi delivers the music that leaves a lasting impression. Her deep and sultry tone has pushed her 2019 track “Big Mouth” to over 15 million Spotify streams and 16 million views on YouTube and more.
“I bring my voice to the game,” said 23-year-old Lexington native Ky. “It’s different. A lot of other rap girls are sharper… I obviously look like a woman, but I’m not too girly. True and raw.” That unfiltered energy is heard in her first mixtape of 2020, For the streets.
Before immersing herself in hip-hop in front of the microphone, she was a student at Georgia State University in 2015, where she studied political science. Her time in Atlanta led to networking opportunities that developed into prominent female roles in music videos. Raury’s “Cigarette Song” in 2015, and Migos’ hit “Bad and Boujee” with Lil Uzi Vert in 2016, among them. A video vixen wasn’t the career title Rubi was aiming for, but it sure helped the former cheerleader viral factor.
Two years later, she recorded her first song, which was a verse on “On Top” by Playboi Carti, her then-boyfriend. Although this track didn’t make much noise for her, it was “Big Mouth”, released a year later, that did. She had proven success and a handful of songs to her name at the time, which caught the attention of Hitco Entertainment, where Rubi signed in 2109.
Now she is one of the four women of 2021 XXL First year class. She admits that her position in hip-hop wouldn’t be possible without the other rappers who came before her. “My musical influences are Nicki Minaj, of course,” says Rubi. “She’s the queen of rap. She paved the way for many future female artists. Her looks, her hairstyles, her music, everything. I love what she does. And I love Cardi B too. She has Also paved the way for the new generation and new female rappers. I fuck with what she does with her music. Her visuals are also there.
With the title of XXL A first-year student attached to her name, Rubi is aware of the criticisms that accompany her. But there is not an opponent who can deal a blow to the confidence that she has in herself. “[Being an XXL Freshman], I felt really validated, “she says.” People have to respect me a bit. The people who were [in past classes] like Kendrick Lamar, J. Cole, Nipsey Hussle, I’ve looked at a lot of their numbers. There are so many notable and legendary people out there, and the fact that I’m on this list has given me some self-validation. Now no one can tell me shit. »Familiarize yourself with his music before passing judgment.
Rubi Rose is ready for all the smoke in her XXL First year freestyle. “I’m like staying the mess of myself / Shut up I’m too busy to fuck with that clown / Body art, they should put me in a gallery / Hunnid on my wrist, I could pay that bitch pay / Catch up , bitch, catch up / Look, Rubiana, that’s a bad bitch / Red stockings and Givenchy, leopard cat print / In the Bentley doing business in traffic / Pay my driver six figures so I can’t broke nigga like this ’round me / Bitch, I was a boss / Yeah, the biggest boss / Shout-out Ricky Ross, “she raps, changing the flow.
The radiant rhymer wants the crown and she is not afraid to take it: Get to the club, they pay this bonus / Count it then we pass. “
Don’t sleep on the talent of Rubi Rose. Watch her go in her 2021 XXL Freshman freestyle, powered by BODYARMOR, below.