Who’s next to explode on these rapper-run record companies? Let them tell you.
Interviews: Robby Seabrook III and Aleia Woods
Editor’s note: This story originally appeared in the Spring 2021 issue of XXL magazine, on the stands now.
One of the greatest achievements of a rapper’s career may be to start a successful label. What started out as a name and logo becomes a competitive option for talent and an incubator for new artists. The rapper who gave birth to the brand has his celebrity platform and co-signature to offer to his signatories. The success of the rapper’s roster proves that he knows how to be a boss and that he has an ear for talent. It’s a hip-hop thing. There is no genre of music that has so many artists with their own labels. And right now, here are 10 artist-run record labels to watch. Find out who on the team is next on the bridge, according to little baby, Yo Gotti, DaBaby, 300 Entertainment CEO and Co-Founder Kevin liles and more.
Lil Baby, Yo Gotti, and more on why these rappers are next.
Discover more XXLthe Spring 2021 issue of Cardi B’s cover story, How? ‘Or’ What rappers are legally making money thanks to the cannabis boom and the social justice that goes with it, Snowfall’s Damson Idris on the impact of hip-hop on his life, A $ AP Ferg reflects on the making of his Always strive and thrive album, Shelley FKA DRAM talks about his return, Trippie Redd explains how Playboi Carti and Lil Uzi Vert helped change hip-hop, Waka Flocka Flame contacts us and gives an update on his Flockaveli 2 album in What’s new, Show & Prove interviews with 42 Dugg, Blxst, Lakeyah and Pink Ruby, Erica Banks discusses the creation of the hit song “Buss It”, the Internet Money buyout with producers Taz Taylor and Nick Mira and more.
Cardi B covers the Spring 2021 issue of XXL magazine.