UPDATE (March 29):
On Monday afternoon, a Nike representative confirmed the lawsuit against MSCHF to XXL.
“Nike filed an infringement and trademark dilution complaint against MSCHF today regarding the Satan shoes,” the statement read. “We have no further details to share on the pending legal issues. However, we can tell you that we have no relationship with Lil Nas X or MSCHF. The Satan shoes were produced without approval. or permission of Nike, and Nike has no connection with this project. “
Nike is holding up against Lil Nas Xrecently published the collaboration of a Satan-themed Nike Air Max 97 sneaker with Brooklyn, NY-based MSCHF art collective appearing in rapper’s controversial new video “Montero (Call Me By Your Name)”. The billion dollar shoe brand has reportedly taken legal action against MSCHF to mislead buyers into believing that Nike approved the shoe when it was, in fact, a personalization made by the art company and Nas X.
According to a report by TMZ Monday March 29, Nike claims it did not allow the reworked Lil Nas X sneaker that it ditched in conjunction with MSCHF to accompany the release of his single “Montero (Call Me By Your Name)”, which arrived last Friday (March 26). Nike reportedly declared that they were “in no way linked to this project”. The sneakers appear in the video worn by actor Satan, which can be seen from 2:27 am in the visual.
Nike is suing MSCHF for trademark infringement because its Swoosh logo is featured on the Satan-inspired shoe. Company seeks damages and wants all sales of the shoe to be blocked Lil Nas X.
The sneaker conglomerate also notes that MSCHF buys shoes from Nike, modifies them to fit their own brand, and resells them for a much higher price than Nike’s original retail price.
Lil Nas X apparently got wind of Nike’s lawsuit and posted a short clip on his Twitter page of an episode of Nickelodeon. Sponge Bob SquarePants, featuring the character Squidward begging for spares.
The artist captioned the clip, “Me After Nike’s Trial.”
As previously stated, the satanic-inspired shoe, which supposedly contains a drop of blood, also features a bronze pentagram and an inverted cross. The black and red Nike Air Max 97 sneaker, which reportedly sold for $ 1,018 and sold out on March 29, also refers to biblical scripture related to Satan, specifically Luke 10:18: “I saw Satan fall like lightning. from heaven. ”There is an alleged connection between the award and the scriptures. There were 666 pairs of sneakers reported, although they apparently sold out in less than a minute.
Lil Nas X even shared a video on his YouTube page on Sunday (March 28), which was called an apology for any backlash on Satan’s themes, but in reality the video only shows the Georgia rapper holding the sneaker and clips of his “Montero (Call me by your name)” video.
XXL has contacted a representative of Lil Nas X, Nike and MSCHF for comment on the lawsuit.
Watch the video “Montero (Call Me By Your Name)” by Lil Nas X to see the reworked Nike Air Max sneakers from MSCHF.
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