A boss like Rick Ross does not hesitate to make adjustments, especially when it has an impact on its businesses.
Monday (June 22), Wing stop The fast food chain has offered its answer to the current chicken wing shortage and Rozay is helping spread the word. In a social media post, Ross promotes the company’s new digital food business called Thigh boots.
“Nobody moves more wings than boss Rick Ross and Wingstop,” said the voice of a presenter at the start of the commercial. “But now that there’s a national wing shortage, I guess you’re done working, huh Rick?” “
The big boss of the Maybach Music Group replies: “No, we are doing thighs.”
“The commotion continues with Thighstop,” the ad concludes. All the flavors you love now on the thighs. “
Thighstop can be ordered for delivery or pickup through the Doordash online food delivery platform. As Wing stop, the new virtual establishment offers 11 flavors of chicken thighs with the option with or without the bone.
According to CNN On Monday, June 21, demand for chicken wings increased due to the pandemic when restaurants closed, subsequently leading to increased sales of wings.
Charlie Morrison, president and CEO of Wingstop Restaurants Inc., told CNN Business: “The [wholesale] the price of wings a year ago was as low as 98 cents [per pound]. Today it is at $ 3.22. So that’s a significant difference. “
Morrison added that the price for chicken thighs is significantly lower and costs half of what a person would pay for wings today.
Rick Ross speaks clearly about his trade movements, but he is also an advocate for the accumulation of papers. News of Wingstop’s recent pivot comes after Ross revealed he was mowing the grass on his 54,000 square foot Georgia estate to save money.
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