Curiosity and boredom can unlock an artist’s talent, and that’s precisely what happened with the rapper. Cochise. The Florida rapper is on his way to success after following his passion for music, which led him straight to a spot on a Billboard chart.
Back home in Palm Bay, Florida, he was playing music on a broken Sony PlayStation mic in high school, which caught the attention of his cousin and classmates. The props they gave to Cochise, who is of Jamaican descent, kept him going, so he started uploading the songs he made to SoundCloud. He delivered his first project, Pulp, in 2018, followed by Divert, released alongside Lousho, the following year. Then tracks like “Hatchback” and “Redhead”, released in September and November 2019 respectively, started to take off. The music arrived shortly after his senior year of high school. The sound of Cochise is filled with Jamaican patois as a nod to her heritage, carefree lyrics and the ever popular baby voice mixed with a traditional rap cadence.
Cochise became a viral sensation thanks to his music catching fire on TikTok, a platform he was unfamiliar with at the time. “Hatchback” has over 1.6 million video creations and cash. Now he’s a Columbia Records artist – he signed in June 2020 – thanks to this song, which currently has over 72 million Spotify streams and 12 million YouTube views. “Uh, I’m gonna run a check (A check) / Like Akatsuki, I’m at the bottom of my set (my set) / She’s your bitch, well I leave her wet (she wet) / This boy got broken why is he talking about betting? (get) “, he rapped. The rising artist also has another booming viral track on his hands with the $ NOT-assisted “Tell Em.”
After the release of his album Benbow Crescent in May of this year, with “Hatchback”, Cochise let loose “Tell Em” a few weeks later. The track originated from a leaked snippet that Cochise ended up recreating. He alternates between the baby voice he has become known for and a more traditional rap sound before $ NOT arrives with a signature verse. The song reached No. 64 on the Billboard Hot 100 last week. As summer approaches, Cochise’s buzz is at its peak after years of hard work for this moment. The road traveled so far has led him here, to this week’s edition of XXL‘s The break.
Age: “Old enough.”
Hometown: Palm Bay, Florida
I grew up listening to: “I listened to a lot of reggae, dancehall, mainly from my parents. And then they kinda forced me to listen to the Furious Five, I listened to big daddy kane and shit like that. And from there I started to listen Tyler the creator. And then it kind of turned into rap. I understood what I liked. “
My style has been compared to: “Everyone. Literally. It happens, but it’s a human thing. I try to explain to people that it’s a human thing. Something will seem a certain way to you, even if you mean: “Oh, okay, I like that. This guy is good. You’ll be like, ‘He’s like this, he’s like that.’ If you see a young NBA player, they’ll definitely compare, like, “Oh, he’s got LeBron’s game. Oh, too bad he plays like KD. Oh, too bad, he wants to look like Allen Iverson.” I remember someone called me when I started music, a Smokepurpp. ‘ Do I look white? I had someone who called me a ‘White A ski mask [The Slump God]. ‘ I guess my voice doesn’t meet the criteria of an African American. They just threw me down to the Caucasian group, I’m European now. “
I’m going to explode because: “I’m just praying for a lot of things. If God wants this to happen, then it will happen. If it doesn’t happen, it’s for a reason. There are things that could be more important, but it is not. “It will not happen. But I’m not mad at it. I am happy to be in the situation in which I find myself. I live well. Everyone eats. “
What’s your sleepiest song and why? : “I think ‘Double’ is very underrated. It’s my dancehall track that I had. But like I said, I understand it. I understand why it didn’t get so crazy. Without context, I’m just throwing you into reggae. You maybe used to listening to Heavy D, you maybe used to listening to Tenacious D, it doesn’t matter what I want people think, “What are you doing? I’m doing myself.”
My most significant records to date have been: “‘Redhead’, ‘Hatchback’, ‘Dis-Em. “Lost It” is pretty high up there. “Knicks” is the song I forgot. We have a few songs under our belt, eh? We have a little catalog, eh? “
My highlights so far have been: “I would say the Billboard [‘Tell Em’ peaking at No. 64]. The Billboard was so new and new, I don’t know how to beat it. I think the craziest thing, and I remember it, because I cried, before I even signed, when ‘Hatchback’ was going crazy, I was in the top 50 of the Spotify World Rankings, and I almost cried like a bitch on Instagram Live so I had to get off. There were so many people doing so many side comments about me making music, my mom, she respected that I was making music, because she knew I had done it. I thank God. A nigga might cry now. “
Most people don’t know: “I don’t really curse in my music. I just say ‘nigga’. That’s a bad word to the European people. It’s not a bad word to us.”
I’ll be next: “Cochise. I have to be me. I mean, I would say Michael Jackson, but it won’t even be a hype like Michael Jackson. I just wanna dance on stage like Michael Jackson. Tight pants with a jacket and shit with the little glove. “
“Tell Em” with $ NOT
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