Rappers can teach us a lot about life. Whether it’s through their personality, their music career, or their business moves, there are plenty of artists who have taught fans how to be successful in hip-hop that wasn’t done before.
Travis Scott has proven that brand loyalty pays big dividends. His connection with his fans (aka ragers) makes him the ultimate brand ambassador. Of his Astroworld Tour for fair show up at a contextual event, his supporters go wild and faithfully buy everything he promotes –Playstation consoles, his cactus drink and McDonald’s Merchandise, to name a few. Cactus Chef Jack taught us that rabies is the key anytime, anywhere.
Other artists just educate everyone with their personality. J. Cole is one of the game’s most respected MCs and producers, but he doesn’t want to be put on a pedestal. On various songs in his catalog, the North Carolina rhymer often urges fans to love themselves and not look for outside things to make them feel good. “There is no life better than yours (Love yourz)”, he raps on “Love Yourz”.
When it comes to Juice Wrld, he built a whole legion of fans known as the 999 family after sharing his philosophy of turning negative aspects of life into positivity. “999 stands for taking whatever’s sick, whatever the bad situation, whatever struggle you’re going through and doing something positive to push you forward,” Juice Wrld told Sway in an interview. to MTV in 2018, explaining that he inverted the number 666, a sign used to signify the devil.
Meanwhile, rap superstar Megan Thee stallion showed the world that being a hot girl is for everyone, regardless of gender. She is fearless when it comes to her sexuality and femininity, and represents the hot girl’s lifestyle to the fullest. In addition, fellow rapper Cardi B allowed his unapologetic personality and outspokenness to help fans be true to themselves.
When it comes to money, artists like Jay Z spat on the business side of hip-hop. The rap veteran has been able to maneuver around the corporate world and show that there is money to be made outside of shaking the mic. One of his most recent efforts is to infiltrate the cannabis space as the visionary leader of The Parent Company, an organization with a mission to become the world’s most influential cannabis company, and founder of MONOGRAM, a line of cannabis. Meanwhile, Kendrick Lamar has taught us all that an artist can be a cultural force in hip-hop and beyond even if he hasn’t been in the limelight for a few years. Order the culture in your sleep.
Whether in music or through their business or just to show their human side, rappers have dropped gems that go beyond rhythms and rhymes. Therefore XXL highlights 20 ways rappers taught us about life. It’s much deeper than rap. Find out below.
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