Since 2013, Yo Gotti solidified his position in hip-hop as the founder and senior executive of his label CMG. He already has 25 years of experience in the game — his debut album, Youngsta is playing, debuted in 1996-as an artist and label manager. Now he is celebrating one of his biggest career milestones with a new CMG label partnership with Interscope Records by gracing the digital cover of XXL magazine.
“I think it’s a good decision for me,” said the 40-year-old businessman XXL. “I think it’s a brilliant decision for them. I think with this partnership, as far as I see it in my eyes, and the streets see it, and I think Interscope sees it, we’re going to come here. in the next few years and, you know, be the biggest label and create the biggest partnership in music. “
Photographed by Johnny Tergo at the Smilez Mansion in the Hollywood Hills in Los Angeles in May, Yo GottiThe cover’s drip features a bespoke suit designed by Richfresh, Christian Dior sneakers, a Richard Mille watch and his artists’ iced chains. During his cover interview, Gotti explains why it’s important to share the limelight with his CMG team, which is made up of artists. Money bag Yo, Blac Youngsta, Blocboy JB, 42 Dugg, IS Gee and Big Boogie.
“CMG, we are the brand that breaks brands,” says the Memphis native. “You know, I look at all of my artists like, you know, they’re my business partners. And if they have brands, I support that, you know I say? We’re all a team. Whoever my artists are with, This is what I am with, you mean? Whoever my partner is, this is what I am with. This is how I rock, this is how I was raised, that’s how I was taught. I wore these chains today on this blanket because I think it’s important to me that if I get big deals, they get big deals. big business. “
Gotti is the take, delivering the music of his artists to the masses. “These channels represent all my artists,” he continues. “They represent all of my partners. One of these chains represents EST Gee. I have Bread Gang here for Moneybagg Yo, I have Heavy Camp here for Blac Youngsta, BlocBoy JB here, CMG here, NLess here. swing all the chains because whoever’s at the table with us, that’s what I represent on this cover. Look at me like the plug. I’m just a plug, you know what I say? “
Watch Yo Gotti‘s XXL digital magazine cover interview and read the full conversation, in which he introduces CMG as “the next cash money”, discusses the impact of Birdman, Slim and Jay-Z, and reveals what he looks for in the artists that ‘he wishes to sign, below.
Yo Gotti at Smilez Mansion in the Hollywood Hills.